Locally owned and manufactured sun care brand Found My Skin celebrated its 1st birthday on Friday, hosting an intimate brunch event on the Swan River to commemorate the milestone.
Not only do the products assist in protecting users from UV rays, but they are also formulated ethically – Found My Skin is vegan, plastic-free, cruelty-free, paraben-free and reef safe.
Sharing her brand story and gratitude for such a successful first year of business, Amy said: “It’s been an incredible journey and I am so proud of the team and how far we have come as a brand, and I am so looking forward to where it takes us next.”
Found My Skin’s backstory is heart-warming, tragic and inspiring all at once. After pursuing numerous career paths including professional dance, working for Emirates Airlines and teaching, Amy was drawn back to the family business with a vision to formulate her own skincare brand and continue the legacy that her parents created.
Why sunscreen? Along with other reasons, Amy’s family has personally felt the devastating effect of losing loved ones to melanoma – too young, and too fast. This tragedy inspired Amy to focus on creating high-quality sun care products, knowing that Australians and particularly West Australians are affected by high UV levels. Amy also grew up loving the beautiful WA sunshine and beaches, which saw her getting burnt on more than one occasion. This personal experience and knowing that many people still insist on tanning despite the skin cancer risks led Amy to create her SPF 8 Tanning Cream. This product aims to provide more protection to those who tan, offering an 87% protection against UV rays.
Amy is very environmentally conscious, and she wanted to ensure she’d done everything she could to minimise any environmental impact from her brand. Found My Skin has avoided all use of organic chemical actives (which are known to impact coral reefs) and has used plastic-free sunscreen tubes that can be recycled easily.
Since launching a year ago, Found My Skin is already experiencing great success on a local and national scale. The brand is stocked in nearly 60 stores across WA and the Northern Territory, with plans to expand to the East Coast by next year. Found My Skin will also be at the upcoming Sydney Hair & Beauty Expo, which will be an exciting opportunity for the innovative WA brand to get on the radar of national and global stockists. The brand also recently launched international shipping on its website, opening it up to skincare-conscious customers all over the world.
So, what’s next for this impressive local brand? At the moment, Amy wants to focus on continuing to provide two exceptionally high-quality sunscreen products to her customers and expanding both nationally and globally. Other skincare and sun care products are on the cards for the future, but the priority will continue to be Found My Skin’s unique sun care products.
Find out more-
Found my Skin website