What became evident when researching this article, was not only the amazing kids clothing we have on our doorstep here in Perth, but also the emerging focus on ethical and sustainable clothing manufacture in the kids clothing market.
Also, is it a coincidence that our fave brands are owned by powerhouse mums in business? We think not! If anyone knows a thing or two about what we want to dress our kids in, it’s Mums!
Next time you find yourself doing a spot of online shopping during another midnight feed, save this article featuring 5 of our fave local kidswear labels that we know you’re gonna love.
Little Lords
Perth kids label Little Lords is the brainchild of local mum-of-2, Tash. Little Lords is borne from the idea of creating a kids brand that reflects the Aussie lifestyle.
With a love of music, the beach and that summer festival vibe, Little Lords create kids threads with edge.
Featuring slogans & rad prints, Little Lords have a surf, skate style with a bit of a rock & roll flair… Ethically made and using only quality fabrics & materials that survive a few kids hand me downs!
You won’t find pretty frills or lace here, they’re here for the boys & the tomboys.
2022 for Little Lords will see more small-batch production which means more unique.
Little Lords is made for the kid who wants to stand out in the crowd, be comfy, look good and let their little badass personalities shine.
Follow Little Lords on Instagram @littlelords
Alex & Ant
Alex and Ant celebrates the freedom and spirit of children with stylish and timeless designs.
With a focus on sustainable, slow fashion this label designs and manufactures pieces that are designed for longevity and will see you through your first, second, third children and and beyond!
As an environmentally conscious brand, owner Caterina has established Alex & Ant to actively support sustainable practices such as plastic free production and postage, chemical free manufacturing, ethical fabric sourcing and fair-trade work environments.
Since 2019 they have been committed to biodegradable packaging – saving over 40,000 plastic garment bags from landfill.
The pieces at Alex & Ant are made with breathable natural fabrics like soft cotton gauze with a colour palette that is also nature inspired – full of pastels and autumnal vibes.
If you are concerned with your clothing footprint and are looking to walk a little lighter when it comes to what you are purchasing for your children, this is one brand you must check out.
Follow Alex & Ant on Instagram @alexandant
Lucy Jean Clothing
Lucy Jean Clothing was founded by local mum, Debra, after she struggled to find clothing for her daughter Lucy (the brands namesake) that was ethically and sustainably produced, but also looked cute!
What started as a desire to simply create dresses for her daughter to wear, turned into a first collection, with Debra enrolling in a manufacturing course in Bali. This saw her align Lucy Jean with a manufacturer who shared her desire for ethical and sustainable production.
Lucy Jean clothing has a girly, boho vibe all made with natural fibres- in fact, there is no plastic used in the manufacturing process, including shipping – with all packaging made from cassava instead of plastic – how cool is that?
Look out for more pop-ups around Perth and some matching Mum & Me dresses next year from this local label.
Follow Lucy Jean Clothing on Instagram @lucyjeanclothing
Hubble + Duke
Hubble + Duke have made waves in not only our local but international children’s clothing scene. The Fremantle-based company first began years ago when owner Rosie suggested to two of her friends that they start their own children’s wear label.
They officially started by making leather baby shoes called baby ‘Moccs’ and things quickly progressed from there into t-shirts and the rest as they say, is history!
Hubble and Duke products are classic and beautifully made and Rosie works closely with manufacturers and suppliers to ensure everything is ethically made.
You can browse their online store for a wide range of super-cute babies and kids clothing, shoes and accessories (our faves are the jelly sandals!) Or pop in and say hello at their modern Freo shopfront to score yourself one of their best-selling pieces.
Follow Hubble + Duke on Instagram @hubbleanduke
Mini Marley Kids
Founded in 2017, Mini Marley was born to celebrate the innocence, adventure and imagination of childhood – as well as offering a creative outlet for owner and mum, Rebecca, to dive back into work.
Mini Marley exists to create beautiful items all the while making the smallest impact possible on the planet with a strong focus on sustainability and environmentally conscious practices.
Avoiding trends and sticking to small-batch production to reduce waste and potential landfill, the designs have a focus on natural fabrics and are thoughtfully manufactured to a high-quality that will see them being passed down through generations to come.
Pieces have a neutral, muted colour palette with a size range that includes babies to tweens and even adults. If you’re looking for a super stylish way to twin with your mini’s, Mini Marley’s got you, girl.
Follow Mini Marley Kids on Instagram @minimarley_kids
It is so refreshing to see these fab Perth businesses move away from the fast-fashion model of manufacture and embrace production that considers the planet we’ll be leaving to the little people wearing their amazing designs. That’s a pretty good reason to add-to-cart if you ask us!