Perth has become a hotspot of innovation and creativity, and the city is gaining an international reputation as the home of business-savvy forward thinkers. Making strides in industries from beauty and wellness to environmental technology, Perth entrepreneurs are making a name for themselves as they set to revolutionise global business.
So perhaps you’re keen to find out what your next business investment should be, or maybe you just want to support some clever young Perth peeps—either way, here are the top young Perth entrepreneurs carving out space for themselves amongst corporate giants!
Edible Earth
Homegrown brand Edible Earth is making waves in the $532 billion a year beauty industry. Following the heartbreaking loss of her husband, Sarah Muscedere (founder and mother of two) flung herself into turning extensive natural medicinal research into an accessible and effective product which promotes the body’s natural healing process.
She finetuned five different formulas which support the body’s natural healing and regenerative ability to make you glow from the inside out. Now, Edible Earth has skyrocketed onto the global market as more and more people realise the beauty benefits of caring for your health with science-based natural remedies.
Angel Chen & Jeffrey Effendi
Making Forbes’ 30 Under 30 list is an amazing accomplishment for any young entrepreneur—it’s even more impressive when you’re the only West Aussies on the roster! UWA graduates Angel Chen and Jeffrey Effendi drew international attention when they founded DrawHistory, a strategy and design studio for mission-based organisations.
DrawHistory has worked with institutions like Habitat for Humanity and The Museum of Freedom and Tolerance to craft powerful messages and business strategies, all with the goal of advancing equity in mind. They’re shaking up the industry with their inclusive and empowering approach to consulting and making space for themselves as the new era of business strategists.
Megan Nielsen
Pioneering slow, conscious fashion and encouraging creativity is all in a day’s work for Perth based sewing pattern company Megan Nielsen Patterns. Supplying ethically designed, size-inclusive sewing patterns to makers all over the world, Megan Nielsen has crafted space for herself and her distinctly West Aussie designs amidst a competitive international industry.
Megan’s patterns are drafted with everyday wear and real people in mind, and even those who have never used a sewing machine can start making their own garments with easy-to-follow instructions and accessible designs. And with a portion of all profits being donated to causes like the Asylum Seeker Resource Centre and World Vision, your purchases go further than just your wardrobe.
Iris Smit
Building a multi-million dollar beauty empire all under the age of thirty is pretty cool, almost as cool as Iris Smit’s latest endeavour: the Beauty Fridge! Designed to prolong the shelf life and improve the efficacy of your beauty products, the Beauty Fridge is a perfectly compact yet brilliant idea that is taking the industry by storm.
Iris’ name might seem familiar, and that’s because in 2019 she became renowned worldwide for The Quick Flick, a revolution in beauty that quickly carved out a space for Iris to continue her innovations to help us all look (and feel!) our very best.
We can proudly claim this talented bunch as proof that there’s something in the Perth waters. Keep your eyes out for this talented group, and start plotting your next business ventures—who knows, we might be writing about you next!
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